![]() When annual pass programs returned with more cost yet less benefits and more headaches, the passes sold out. ![]() Not guests refusing to pay for the upgrade. When a feature that was previously included in your ticket cost, like FastPass, becomes an added expense with Genie+ and Lightning Lane, we’re simply seeing tremendous amounts of added revenue for the company. In fact, this year, it sold out considerably faster than it ever has before. When exclusive events like Oogie Boogie Bash raise in price, we’re not seeing less demand. Disney’s consumers have shown time and time again that they seem to be far from their breaking point. The breaking point is when an individual feels that what something is costing doesn’t feel worth what they’re getting, whether it be physical or emotional. We all (or at least most of us) have a breaking point. ![]() I don’t like the statement, but The Walt Disney Company is in the business of making as much money as they can. My response to this may surprise some, but I generally agree with the statement. And if we see a softening, which we don’t think we’re gonna see, then we act accordingly as well. If consumer demand keeps up, then we act accordingly. ![]() His response was simply, “It’s all up to the consumer. During an interview with CNBC, the reporter flat out asked about rising costs in Disney parks to Walt Disney Company CEO, Bob Chapek. ![]()
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